Corporate image and what influence it has on the challenges

Your image can grow with each challenge, but you can also lose your image due to wrong answers. Your image is the factor to make money. If your organization has a good image, you will earn more money and rise higher on the leaderboard faster. You earn money and image in the "normal" challenge, but you also have the chance to lose it. With the bonus challenge you only earn money. You won't lose money or image here if you make mistakes.